Military's Information War Is Vast and Often Secretive

http://www.nytimes.com/2005/12/11/po...zOReLfczp8iLKA

By JEFF GERTH
Published: December 11, 2005

The media center in Fayetteville, N.C., would be the envy of any global communications company.

In state of the art studios, producers prepare the daily mix of music and news for the group's radio stations or spots for friendly television outlets. Writers putting out newspapers and magazines in Baghdad and Kabul converse via teleconferences. Mobile trailers with high-tech gear are parked outside, ready for the next crisis.

Bundles of newspapers await readers at a Baghdad newsstand. Iraqi readers expressed surprise some articles were written in the United States.

The center is not part of a news organization, but a military operation, and those writers and producers are soldiers. The 1,200-strong psychological operations unit based at Fort Bragg turns out what its officers call "truthful messages" to support the United States government's objectives, though its commander acknowledges that those stories are one-sided and their American sponsorship is hidden.

"We call our stuff information and the enemy's propaganda," said Col. Jack N. Summe, then the commander of the Fourth Psychological Operations Group, during a tour in June. Even in the Pentagon, "some public affairs professionals see us unfavorably," and inaccurately, he said, as "lying, dirty tricksters."

The recent disclosures that a Pentagon contractor in Iraq paid newspapers to print "good news" articles written by American soldiers prompted an outcry in Washington, where members of Congress said the practice undermined American credibility and top military and White House officials disavowed any knowledge of it. President Bush was described by Stephen J. Hadley, his national security adviser, as "very troubled" about the matter. The Pentagon is investigating.

But the work of the contractor, the Lincoln Group, was not a rogue operation. Hoping to counter anti-American sentiment in the Muslim world, the Bush administration has been conducting an information war that is extensive, costly and often hidden, according to documents and interviews with contractors, government officials and military personnel.

The campaign was begun by the White House, which set up a secret panel soon after the Sept. 11 attacks to coordinate information operations by the Pentagon, other government agencies and private contractors.

In Iraq and Afghanistan, the focus of most of the activities, the military operates radio stations and newspapers, but does not disclose their American ties. Those outlets produce news material that is at times attributed to the "International Information Center," an untraceable organization.

Lincoln says it planted more than 1,000 articles in the Iraqi and Arab press and placed editorials on an Iraqi Web site, Pentagon documents show. For an expanded stealth persuasion effort into neighboring countries, Lincoln presented plans, since rejected, for an underground newspaper, television news shows and an anti-terrorist comedy based on "The Three Stooges."

Like the Lincoln Group, Army psychological operations units sometimes pay to deliver their message, offering television stations money to run unattributed segments or contracting with writers of newspaper opinion pieces, military officials said.

"We don't want somebody to look at the product and see the U.S. government and tune out," said Col. James Treadwell, who ran psychological operations support at the Special Operations Command in Tampa.

The United States Agency for International Development also masks its role at times. AID finances about 30 radio stations in Afghanistan, but keeps that from listeners. The agency has distributed tens of thousands of iPod-like audio devices in Iraq and Afghanistan that play prepackaged civic messages, but it does so through a contractor that promises "there is no U.S. footprint."

As the Bush administration tries to build democracies overseas and support a free press, getting out its message is critical. But that is enormously difficult, given widespread hostility in the Muslim world over the war in Iraq, deep suspicion of American ambitions and the influence of antagonistic voices. The American message makers who are wary of identifying their role can cite findings by the Pentagon, pollsters and others underscoring the United States' fundamental problems of credibility abroad.

Defenders of influence campaigns argue that they are appropriate. "Psychological operations are an essential part of warfare, more so in the electronic age than ever," said Lt. Col. Charles A. Krohn, a retired Army spokesman and journalism professor. "If you're going to invade a country and eject its government and occupy its territory, you ought to tell people who live there why you've done it. That requires a well-thought-out communications program."

But covert information battles may backfire, others warn, or prove ineffective. The news that the American military was buying influence was met mostly with shrugs in Baghdad, where readers tend to be skeptical about the media. An Iraqi daily newspaper, Azzaman, complained in an editorial that the propaganda campaign was an American effort "to humiliate the independent national press." Many Iraqis say that no amount of money spent on trying to mold public opinion is likely to have much impact, given the harsh conditions under the American military occupation.

While the United States does not ban the distribution of government propaganda overseas, as it does domestically, the Government Accountability Office said in a recent report that lack of attribution could undermine the credibility of news videos. In finding that video news releases by the Bush administration that appeared on American television were improper, the G.A.O. said that such articles "are no longer purely factual" because "the essential fact of attribution is missing."

In an article titled "War of the Words," Defense Secretary Donald H. Rumsfeld wrote about the importance of disclosure in America's communications in The Wall Street Journal in July. "The American system of openness works," he wrote. The United States must find "new and better ways to communicate America's mission abroad," including "a healthy culture of communication and transparency between government and public."

Trying to Make a Case
After the Sept. 11 attacks forced many Americans to recognize the nation's precarious standing in the Arab world, the Bush administration decided to act to improve the country's image and promote its values.

"We've got to do a better job of making our case," President Bush told reporters after the attacks.

Much of the government's information machinery, including the United States Information Agency and some C.I.A. programs, was dismantled after the cold war. In that struggle with the Soviet Union, the information warriors benefited from the perception that the United States was backing victims of tyrannical rule. Many Muslims today view Washington as too close to what they characterize as authoritarian regimes in Saudi Arabia, Egypt and elsewhere.

The White House turned to John Rendon, who runs a Washington communications company, to help influence foreign audiences. Before the war in Afghanistan, he helped set up centers in Washington, London and Pakistan so the American government could respond rapidly in the foreign media to Taliban claims. "We were clueless," said Mary Matalin, then the communications aide to Vice President Dick Cheney.

Mr. Rendon's business, the Rendon Group, had a history of government work in trouble spots, In the 1990's, the C.I.A. hired him to secretly help the nascent Iraqi National Congress wage a public relations campaign against Saddam Hussein.

While advising the White House, Mr. Rendon also signed on with the Joint Chiefs of Staff, under a $27.6 million contract, to conduct focus groups around the world and media analysis of outlets like Al Jazeera, the satellite network based in Qatar.

About the same time, the White House recruited Jeffrey B. Jones, a former Army colonel who ran the Fort Bragg psychological operations group, to coordinate the new information war. He led a secret committee, the existence of which has not been previously reported, that dealt with everything from public diplomacy, which includes education, aid and exchange programs, to covert information operations.

The group even examined the president's words. Concerned about alienating Muslims overseas, panel members said, they tried unsuccessfully to stop Mr. Bush from ending speeches with the refrain "God bless America."

The panel, later named the Counter Terrorism Information Strategy Policy Coordinating Committee, included members from the State Department, the Pentagon and the intelligence agencies. Mr. Rendon advised a subgroup on counterpropaganda issues.

Mr. Jones's endeavor stalled within months, though, because of furor over a Pentagon initiative. In February 2002, unnamed officials told The New York Times that a new Pentagon operation called the Office of Strategic Influence planned "to provide news items, possibly even false ones, to foreign news organizations." Though the report was denied and a subsequent Pentagon review found no evidence of plans to use disinformation, Mr. Rumsfeld shut down the office within days.

The incident weakened Mr. Jones's effort to develop a sweeping strategy to win over the Muslim world. The White House grew skittish, some agencies dropped out, and panel members soon were distracted by the war in Iraq, said Mr. Jones, who left his post this year. The White House did not respond to a request to discuss the committee's work.

What had begun as an ambitious effort to bolster America's image largely devolved into a secret propaganda war to counter the insurgencies in Iraq and Afghanistan. The Pentagon, which had money to spend and leaders committed to the cause, took the lead. In late 2002 Mr. Rumsfeld told reporters he gave the press a "corpse" by closing the Office of Strategic Influence, but he intended to "keep doing every single thing that needs to be done."

The Pentagon increased spending on its psychological and influence operations and for the first time outsourced work to contractors. One beneficiary has been the Rendon Group, which won additional multimillion-dollar Pentagon contracts for media analysis and a media operations center in Baghdad, including "damage control planning." The new Lincoln Group was another winner.

End Part I